Growth Advisory FAQ
Clear Answers. Faster Decisions.
20 questions we hear most—about systems, demand, operations, leadership leverage, tech modernization, and capital access.
FAQs
Growth Advisory, Explained
If you’re deciding whether IBSG is the right partner—or what “systems-first growth” really looks like—start here.
1) What does IBSG mean by Growth Advisory and Execution Partner?
Strategy + implementation, tied to measurable outcomes.
1) What does IBSG mean by Growth Advisory and Execution Partner?
Strategy + implementation, tied to measurable outcomes.
We diagnose what’s constraining growth and then help implement the systems that remove it—across demand generation, operations, leadership cadence, tech stack, and capital readiness.
2) Who is the best fit for IBSG growth advisory?
Founder-led, real traction, hitting a ceiling.
2) Who is the best fit for IBSG growth advisory?
Founder-led, real traction, hitting a ceiling.
Founder-led companies with real traction that are hitting a ceiling—usually due to inconsistent pipeline, operational drag, tech debt, leadership strain, or capital timing gaps.
3) What problems do you solve most often?
Revenue volatility, friction, tool sprawl, and missed follow-up.
3) What problems do you solve most often?
Revenue volatility, friction, tool sprawl, and missed follow-up.
Feast-or-famine revenue, low-quality lead flow, broken handoffs, lack of SOPs, slow cycle time, tool sprawl, unclear metrics, missed follow-up, and funding delays for growth initiatives.
4) Do you focus more on strategy or implementation?
We bias toward execution.
4) Do you focus more on strategy or implementation?
We bias toward execution.
Both—but we bias toward implementation. Strategy is only useful if it becomes operational reality with owners, timelines, and measurable outcomes.
5) How is IBSG different from a typical marketing agency?
We build the full growth system, not just campaigns.
5) How is IBSG different from a typical marketing agency?
We build the full growth system, not just campaigns.
We don’t just run campaigns. We engineer the full growth system—positioning, funnel architecture, sales process, operational workflows, and measurement—so results become repeatable.
6) What is Revenue Engineering?
Positioning + funnel + sales enablement that converts.
6) What is Revenue Engineering?
Positioning + funnel + sales enablement that converts.
Revenue Engineering means building a conversion-focused demand system: positioning, offers, content and outreach engines, funnel steps, and sales enablement that increases close rate and reduces CAC over time.
7) What does Operational Physics mean in plain English?
Remove friction so the business scales without chaos.
7) What does Operational Physics mean in plain English?
Remove friction so the business scales without chaos.
It’s removing friction from how work gets done—mapping processes, standardizing execution, tightening handoffs, reducing rework, and installing automation and SOPs so the business scales without chaos.
8) Can you help with tech stack modernization?
Yes—reduce tool sprawl and integration gaps.
8) Can you help with tech stack modernization?
Yes—reduce tool sprawl and integration gaps.
Yes. We identify tool sprawl, integration gaps, and bottlenecks, then modernize through vetted partners—so your systems support growth instead of slowing execution.
9) Do you provide capital directly?
No—connection to vetted pathways, not lending.
9) Do you provide capital directly?
No—connection to vetted pathways, not lending.
No. We do not lend. We connect qualified businesses to vetted partners and pathways where traditional banks stop—based on readiness, revenue reality, and an execution plan.
10) What types of capital pathways do you support?
Based on fit and readiness.
10) What types of capital pathways do you support?
Based on fit and readiness.
Depending on fit: business credit building, 0% strategy hybrids, revenue-based funding, lines of credit, equipment financing, and other timing-critical growth options.
11) How quickly can we see results?
Fast wins in weeks, compounding over months.
11) How quickly can we see results?
Fast wins in weeks, compounding over months.
Fast wins often appear in 2–4 weeks (pipeline hygiene, follow-up systems, funnel fixes). System-level outcomes typically compound over 6–12+ weeks depending on scope and execution speed.
12) What does onboarding look like?
Diagnosis → plan → sprint cadence.
12) What does onboarding look like?
Diagnosis → plan → sprint cadence.
We start with a constraint diagnosis, define success metrics, map the execution plan, assign owners, and launch a sprint cadence to implement upgrades across the highest-leverage bottlenecks first.
13) What metrics do you track?
Leading indicators that predict growth.
13) What metrics do you track?
Leading indicators that predict growth.
Leading indicators first: lead quality, speed-to-lead, show rate, conversion rates by stage, sales cycle time, capacity utilization, rework, margin leakage, and weekly execution throughput.
14) Do you work with specific industries only?
Industry-flexible; systems-first.
14) Do you work with specific industries only?
Industry-flexible; systems-first.
We’re industry-flexible. We work best where there’s real demand potential and operational complexity—services, B2B, local/regional operators, and founder-led teams scaling beyond founder dependency.
15) Can you help us fix follow-up and lead leakage?
Yes—speed, routing, standards, accountability.
15) Can you help us fix follow-up and lead leakage?
Yes—speed, routing, standards, accountability.
Yes. We implement response-time standards, automated routing, stage definitions, sales scripts, and accountability dashboards so leads don’t die quietly in the cracks.
16) Do you offer executive training or education partnerships?
Yes—aligned to initiatives so change sticks.
16) Do you offer executive training or education partnerships?
Yes—aligned to initiatives so change sticks.
Yes—through partnerships and program design support. We can help align leadership development with strategic initiatives so change actually sticks inside the organization.
17) What engagement formats do you offer?
Sprint builds, advisory cadence, or system projects.
17) What engagement formats do you offer?
Sprint builds, advisory cadence, or system projects.
Typically: diagnostic + sprint implementation, fractional advisory cadence, or project-based system builds (demand engine, operational system, capital readiness, or tech modernization roadmap).
18) How do you price your services?
Scope + speed + implementation intensity.
18) How do you price your services?
Scope + speed + implementation intensity.
Pricing depends on scope and speed. We align fees to outcomes and implementation intensity—so you’re not paying for vague strategy decks that never become reality.
19) Do you sign NDAs and keep information confidential?
Yes—NDA available upon request.
19) Do you sign NDAs and keep information confidential?
Yes—NDA available upon request.
Yes. We treat your data, financials, processes, and customer information as confidential and can execute under NDA when requested.
20) What should we prepare before a growth conversation?
Bring clarity; speed follows.
20) What should we prepare before a growth conversation?
Bring clarity; speed follows.
Bring your revenue reality, your current offer(s), your lead sources, your sales process steps, your top constraints, and your growth timeline. Clarity accelerates everything.